Bell Flavors & Fragrances EMEA – Fragrance Trends 2016.
As an annual tradition, Bell´s marketing and fragrance experts offer an insight in the fragrance trends for the upcoming year. Intensive market research, customer feedback, as well as extensive product monitoring of the different markets and segments for personal and household care in addition to the fine fragrances worldwide, help us to create trend concepts, to obtain an in-depth look in tomorrow´s world and to provide us with inspirations for new product ideas. Creativity and innovation are two components which are the basis of our daily business. Discover the latest fragrance trends with Bell and start an exciting olfactive year 2016 with us!
In the last one and half year, a lot of oriental notes and Oudh compositions moved to the European markets. Fragrances which were meant to inspire the fine fragrance market have developed to a true story of success in all segments. Whether in soaps, shower gels or candles, nobody can ignore the influence of these intense and opulent fragrance creations. With new inspirations, consisting of dark flowers and spices, Bell lends an oriental touch to its latest and upcoming composition in 2016.
Whereas the above mentioned fragrances are suitable for every season of the year, our up-coming “Food in cosmetics” concept is a sweet-fruity, colour- and delightful gourmet spectacle and, thus, a summer highlight. Fantastic sorbet and macaron compositions brimming over with vitality, joy of living and energy. These fancy and delightful fragrances are particularly suitable for bath and shower products.
For those who prefer it less fruity and a bit more floral, you will be excited about our charming floral compositions. The fragrance highlight this year is the freesia, which lends a distinctive character to each product. In combination with white woods, a noble fragrance impression is built up and provides an elegant composition, perfectly suitable for creams, lotions and fabric softeners with a premium positioning.
Furthermore, the Pantone-colours® of the year 2016, Rose Quartz & Serenity, will impact Bells fragrance creations. Those soft pastel colours generate a puristic elegance with their soft and catching charm and corporate superbly with our up-coming fragrances, which will be presented in a soothing cocoon concept.